A Little More Eyeballs

Client: Atelier LAF  
Role: Brand Development Consultant
2022-2024

I thoroughly enjoyed continuing my partnership with Atelier LAF, a Montreal-based handcrafted fine jewelry brand. The goal was to increase awareness and drive conversions. Our comprehensive marketing strategy included organic and paid social media posts, Google PPC, e-blasts, digital PR, and targeted advertisements. Our efforts yielded impressive results:

  • A notable increase in brand searches for Atelier LAF

  • Significant traffic growth due to paid social media and
    La Presse Plus Holiday 2023 integration with over 166,000 people viewing the editorial content, Over 35,000 users were qualified as engaged and over 1,400 users clicked through to the Atelier LAF website

  • More than 35 readers were qualified as engaged

  • Over 1,400 users clicked through to the Atelier LAF website

  • Social media campaigns generated 275,000 impressions with an average click-through rate (CTR) of 2.64%. The highest CTR achieved was 6.6%, using a Facebook-optimized campaign targeting luxury, jewelry, and design interests for a Quebec audience aged 30 to 65

  • After researching online directories and blog articles, I discovered a list featuring top local jewelry designers. I contacted mtlorg and secured an Atelier LAF integration, which continues to be a valuable source of qualified traffic.

This project demonstrates the effectiveness of a multi-channel digital marketing approach in promoting a local luxury jewelry brand, combining targeted advertising, content marketing, and strategic partnerships to drive awareness and conversions.